What makes a salon website work
A beauty salon’s website has one job: a booked appointment. Everything else serves that. Photos show results, prices remove hesitation, and the booking button is always one click away. When a client has to find a phone number or send a message just to learn what a treatment costs, half of them give up.
The same applies to hair salons, beauty and massage studios, permanent make-up, nail and lash studios.
What we build for salons and studios
- Online booking. The client picks a treatment, a date and a free slot, and you get a notification. It’s set up around your working hours and the length of each treatment.
- A page for every treatment. What it is, who it suits, how long it takes, how to prepare and what it costs.
- “Book now” everywhere. In the header and at the end of every service page.
- You and your team. Experience, training and certificates: what sets your salon apart from the one next door.
- A results gallery. Real photos of your work, grouped by treatment.
- A blog. Practical articles on preparation and aftercare that answer clients’ questions and bring visits from Google.
Example: Tsvety Bita studio
We built tsvetybita.com, a website for a permanent make-up studio in Sofia designed around booking. Each of its ten treatments has its own page with a description and price in euro and lev, “Book now” sits in the header and on every page, and the site has online booking, an aftercare blog and Messenger chat. More in the case study.
Cost and timeline
The build is €0 upfront, then €150 a month for 24 months. That covers hosting, domain, updates, daily backups, support and content edits: a new treatment, new prices, new photos. Most sites go live 7–10 days after we receive the text and photos.
See all the terms on the pricing page or ask for a free proposal.
