Who it’s for
Every B63 client. Technical SEO and page speed are not an optional extra: they are built into every website B63 builds, whether it’s on the care plan or a one-time build. On the care plan, speed work continues after launch.
This page explains exactly what that covers, so you know what you’re getting and what to expect.
What’s included
On-page basics
Each page gets a unique title and meta description, one clear H1, a logical heading structure, descriptive image alt text, clean URLs and sensible internal links. It isn’t glamorous work, but it’s how search engines understand what each page is about.
Structured data
Structured data (schema.org markup) describes your site in a standard, machine-readable format: your business name, address and contact details, your services and, for online stores, your products. It helps Google, Bing and AI assistants understand your site, and it can make pages eligible for richer search results.
XML sitemaps
A sitemap lists the pages you want search engines to find. B63 sets it up so that new pages are included as the site grows.
Google Search Console and Bing Webmaster Tools
We set up and verify your site in both tools and submit the sitemap. That gives you a view of which searches show your site, which pages are indexed, and whether any technical problems are reported. Setting up Bing as well as Google means your site is submitted to both major search engines from the start.
Page speed optimisation
A fast site is better for visitors, and page experience is one of the things search engines look at. Speed work includes correctly sized and compressed images, caching, and keeping the theme and plugins lean. On the care plan, B63 keeps optimising performance after launch as content and plugins change.
At launch and on the care plan
| One-time build | Care plan | |
|---|---|---|
| On-page basics, structured data, sitemap | At launch | At launch |
| Google Search Console and Bing setup | At launch | At launch |
| Speed optimisation | At launch | At launch, then ongoing |
| WordPress, theme and plugin updates | Your responsibility | Included |
| Content edits (text and images) | Your responsibility | On request |
An honest note on rankings
Technical SEO makes your site easy to crawl, fast and clearly described. It removes obstacles. It does not make Google rank you first.
- Rankings take time. A new site has to be discovered, indexed and trusted. Expect weeks to months, not days.
- Nothing is guaranteed. No one controls the results on Google or Bing. Be wary of anyone who promises a specific position.
- Content and competition matter. How well you rank depends on how useful your content is, how many others compete for the same searches, and your reputation.
What B63 does is make sure the technical side is done properly, so that it isn’t what holds your site back.
What it costs
Nothing extra. SEO and speed work is included in every B63 build and in the care plan, so there is no separate SEO fee on top.
- Care plan: €0 upfront, then €150 per month for 24 months.
- One-time build: from €550 incl. VAT, with the SEO basics set up at launch.
See the pricing page for details.
Clear for search engines and AI assistants
People increasingly ask AI assistants for recommendations, not just search engines. Clear page structure, structured data and plain, specific answers make it easier for both to understand your business and describe it correctly. We build every site with that in mind.
Why B63
- Building websites since 2014, from a studio in Sofia, Bulgaria.
- SEO is part of the build, not an upsell. The same groundwork goes into every website and online store we make.
- Speed is maintained, not just delivered. The care plan keeps performance optimisation going for the full 24 months.
- Straight answers about what SEO can and can’t do.
Questions about your own site? Get in touch.