Short answer: published 2026 price guides put a small-business website redesign at roughly £2,000–£8,000 with a UK freelancer and £4,000–£15,000 with a UK agency, and at $3,000–$10,000 with a US freelancer for a 10–20 page site. Page count, how much content is rewritten and whether the site changes platform move the price most. Pay-monthly plans spread the cost with nothing upfront.

A redesign is one of those purchases where two quotes for “the same” job can differ by a factor of five. That’s rarely because one studio is greedy. It’s usually because the two quotes describe different jobs. This guide covers what published price guides say, what the work actually consists of, and how to compare quotes.

What published price guides say

There is no official price list for redesigns, so the best you can do is look at what studios publish. Two recent guides:

Source	Market	Who does the work	Price
LowCode Agency (updated October 2026)	UK	Freelancer, small-business redesign	£2,000–£8,000
LowCode Agency	UK	Agency, complete redesign	£4,000–£15,000
925Studios (March 2026)	US	Freelancer, standard 10–20 page site	$3,000–$10,000
925Studios	US	Boutique agency, 10–30 pages	$5,000–$25,000

Both are web studios writing about their own market, so treat the figures as typical quotes, not a standard. LowCode Agency also lists DIY platforms such as Squarespace or Webflow at around £150–£300 a year, which is cheap in money and expensive in your own time.

What all the guides agree on: the price depends far more on scope than on the word “redesign”.

Refresh, redesign or rebuild?

These three words get used loosely, and they cost very different amounts:

Refresh. New colours, fonts, photos and some layout changes on the same site and platform. The structure, the code and usually the addresses stay. Cheapest, but it doesn’t fix a slow or fragile site.
Redesign. New design and structure, with content reworked page by page. Often on the same platform, sometimes on a new one.
Rebuild. A new site from the ground up, usually on a new platform, with the old content migrated and every old address redirected. This is what most small businesses with a dated site actually need, and it’s what we mean by a redesign at B63.

Before comparing two quotes, check which of the three each one describes.

What drives the price

Number of pages and templates. Ten pages that share two layouts cost less than ten pages that each look different.
Content. Reusing your existing text is cheap. Rewriting it, or having a copywriter write it, is often the biggest single line on a quote. LowCode Agency puts agency copywriting for 10–15 pages at £1,500–£3,000 on its own.
Migration. Moving pages, blog posts, products or images from an old platform takes time, especially from closed builders.
Redirects and SEO care. Mapping every old address to a new one and checking it after launch. Skipping this is the cheapest way to lose the visitors your old site was getting; our guide to redesigning without losing SEO covers it step by step.
Online store and integrations. Products, payments, shipping, booking systems or a CRM all add work.
Photos and branding. A new logo or a photo shoot is a separate cost, and a real one.

Costs people forget

Copy and photos, if they’re not in the quote.
Hosting, domain and maintenance after launch. A one-off redesign usually leaves these to you; our guide to what website maintenance costs per month has the ranges.
Redirect work, if the quote doesn’t mention it. Ask.
A temporary dip in search traffic. Google says to expect some ranking fluctuation when URLs change, which settles over time when the move is done properly.
Your own time for reviews, content and decisions.

What B63 charges for a redesign

A redesign costs the same as a new website with us, because the work is the same: a full rebuild as a fast, mobile-first site, with your old addresses redirected and your email left working.

Monthly plan: €0 upfront, then €150 a month excl. VAT for 24 months (€3,600 excl. VAT in total). Hosting, domain renewal, security, daily backups, changes on request and professional SEO are included, and after 24 months the code, files, content and domain are yours.
One-time: from €550 incl. VAT, priced to what your site needs. Hosting and maintenance are then up to you, or you can move the site to our care later.

The website redesign page describes the process, and the monthly plan vs a one-time build works out which option costs less over two years.

How to keep the cost down

Reuse what works. Pages that already bring visitors can usually be carried over with light edits instead of being rewritten.
Cut pages nobody visits, once you’ve checked in your analytics or Search Console that nobody does, and redirect them to the closest page that stays.
Collect your material before the project starts: logo, photos, prices, opening hours, testimonials you’re allowed to use. Our website preparation checklist lists it all.
Get access sorted early: domain, hosting, analytics and Search Console logins. Hunting for them mid-project adds days.
Decide what you need first. A refresh may be enough if the site is fast and only looks dated. Run the free website check to see how your current site does on a phone.

Questions to ask before you sign

Is this a refresh, a redesign or a full rebuild?
Does the price include writing or rewriting content? Photos?
Will every old address be redirected to a new one? Who checks it after launch?
What happens to my email during the switch?
Who hosts the site afterwards, and what does that cost per year?
Who owns the files and the domain?
What does a change cost after launch?

FAQ

Is a redesign cheaper than a new website?

Not usually, if it’s done properly. A redesign is a new site plus the extra care of carrying over what the old one has earned, such as addresses, content and search visibility. That’s why we price both the same.

How long does a website redesign take?

It depends on size and how ready the content is. Most of our sites go live 7–10 days after we have the content; on a redesign much of it already exists, and the time goes into deciding what to keep and mapping the redirects.

Should I redesign or just fix the problems?

If one or two things are wrong, such as a broken form or a slow homepage, fixing them is cheaper; see website fixes and changes. If the site is slow, hard to change and out of date all at once, a rebuild is usually better value than patching.

For the cost of a website from scratch, see small business website costs, or compare all our options on the pricing page.

How much does a website redesign cost for a small business in 2026?