Website leasing: how to lease a business website instead of buying it outright

Short answer: website leasing means paying a fixed monthly fee instead of a large upfront price, with design, build, hosting and maintenance included, and the option to own the site at the end of the term. At B63 the lease is €0 upfront, then €150 (about £130 / $175) a month excl. VAT for 24 months.

Website leasing works like leasing a car or office equipment. Instead of paying several thousand upfront for a new website, you pay a fixed monthly fee over an agreed term. That fee covers the design, the build and keeping the site running. At B63 the lease is €0 upfront, then €150 a month (excluding VAT) for 24 months, and at the end the site can become yours.

How a website lease works

1. The site is built for you, with nothing to pay upfront. Design, pages, contact forms, mobile layout, speed and search basics are all part of the lease, not an extra invoice.
2. You pay one fixed monthly amount for the term. With B63 that is 24 months at €150, €3,600 in total, excluding VAT.
3. The running costs are included. Hosting, SSL, domain renewal, WordPress and plugin updates, daily backups, fixes and content edits are covered for the whole term.
4. At the end you choose. Renew the lease, or take full ownership of the site files and the domain and move them wherever you like.

The last point is what makes it a lease-to-own arrangement rather than renting forever. Some providers never hand anything over: stop paying and the site disappears. Check this before you sign with anyone.

Why do businesses lease instead of buying?

Cash flow. A new business, or one in a busy season, usually has better uses for €3,000–6,000 than paying for a website before it has brought in a single enquiry. A lease turns that into a predictable monthly cost that the site can start paying back from its first month online.

No surprise costs. A website you buy outright still needs hosting, updates, backups and fixes. With a lease those are part of the fee, so a broken plugin or an expired SSL certificate is the provider’s problem, not a new bill.

Someone is responsible. When a bought website breaks two years later, the original developer has often moved on. A lease keeps the same team accountable for the whole term.

It’s easier to budget. One line in your monthly costs, the same every month, instead of a large one-off payment followed by irregular repair invoices.

Leasing vs buying a website

	Lease (B63 plan)	Buy outright (typical agency)
Upfront cost	€0	Several thousand; see what small business websites cost in the UK and US
Monthly cost	€150 excl. VAT, fixed for 24 months	Hosting and maintenance, often extra
Updates, backups, fixes	Included	Usually extra, or your own time
Content edits	Included, on request	Usually billed per change
Who owns the site	You can take the files and domain after 24 months	You, from day one
Best for	Businesses that want a professional site without a large upfront bill or technical work	Businesses with cash to spare and someone in-house to maintain the site

Buying is usually cheaper over five years or more, if you have someone who will reliably keep the site updated. Leasing wins when you’d rather keep the cash and never think about the technical side. We compare the two in more depth in monthly plan vs one-time build.

What a website lease agreement should include

Whoever you lease from, the agreement should answer these questions clearly before you sign:

• Term and total cost. How many months, what the monthly fee is, and the total over the full term, with VAT shown separately.
• What the fee covers. Hosting, domain, SSL, updates, backups, support and how many content edits, so nothing is billed as an extra later.
• Ownership at the end. Whether the site files, the content and the domain are transferred to you, and how.
• Your content stays yours. The texts, photos and logo you supply should remain your property throughout.
• Early termination. What happens if you need to end the lease early, and what you’d pay.
• Renewal. Whether the lease renews automatically, and on what terms.
• Response times for fixes and edits, if they matter to your business.
• Where the site is hosted and how often it is backed up.

If a provider can’t answer these in writing, keep looking.

Tax and VAT

Lease payments for a business website are generally treated as an ongoing business expense, and VAT-registered businesses can usually reclaim the VAT on them. Rules differ by country, so check with your accountant.

For cross-border invoicing, B63 is operated by Asveon Group LTD, a VAT-registered company in the EU (VAT BG204351931):

• Business customers in other EU countries with a valid VAT number are invoiced under the reverse-charge rule.
• Business customers outside the EU, including the UK and US, are invoiced without Bulgarian VAT.
• Customers in Bulgaria pay 20% VAT on top of the €150.

Is website leasing right for you?

It’s a good fit if you:

• want a professional website now, without a large upfront payment;
• don’t have anyone in-house to update WordPress, renew certificates or fix things;
• change your content regularly: prices, services, opening hours, team;
• like knowing exactly what the website costs each month.

It’s a worse fit if you already have a developer on staff, need a complex custom application, or simply prefer to pay once and own everything from day one. For a one-time build, B63 starts from €550 including VAT.

Valkov Technosvet, a lighting manufacturer with a full product catalogue, is one of the client sites we build and look after on this plan.

Lease your website with B63

At B63, if you end the lease early you pay the remaining monthly fees, capped at 12 months’ fees. The full rules are in our terms.

B63 is a web studio in Sofia, Bulgaria, building websites since 2014. We work with businesses across Europe, the UK and the US, in English. See the website leasing plan and how it works on the pay monthly websites page, compare everything on pricing, or ask for a free proposal and we’ll tell you honestly whether leasing or buying suits your business better.